Planning Your A Song for the World Event
with the Colwell Brothers and Herb Allen

This can be a wonderful and rewarding occasion for Up with People alumni and friends. We are happy to pass along what we’ve learned in producing these events in other cities. Below is a listing of components available to you. Click on a highlighted item to copy or download the format used before. You can then modify these templates to your needs. It is no exaggeration to say that having these four music icons make an appearance in your city is a once-in-a-lifetime opportunity. As time is always of the essence, we look forward to hearing from you soon.

Step One

Publicity Planning

Planning Matrix
Publicity Chart

Press Releases

Tucson PR Special Apperance
Song Press Release
Song Press Release - Feb 1

Flyers, Posters, Ads

Final Flyer for Spokane
Flyer up close
Colwell Poster
Poster 2
SB Independent Ad

Photos

Reviews and Interviews

Blogger News Network Book Review
Blogger News Network Interview
Read Views Review
Reader Views Interview

Staging and Equipment

Fitting it to your venue

Show Program and Tickets

Colwell Program
Tickets

Draft Proclamation for Mayors

Proclamation - Pasadena